Would you pay R2 000 for this paper bag?

It's official we live in a world gone mad filled with lots of very silly rich women. This paper bag retails for 185 pounds in the UK which relates to about R2 000 here in good old SA. The scary thing isn't just that some idiot out there has bought one its that they have actually sold out. Fashion critics will tell you that you could stick a designer label on the most mundane, everyday item and some silly fashion victim will pay big bucks for it. Well, sadly, they have been proven right. My personal opinion is that the person selling them is a genius and that the people buying them are plonkers. Note to male readers: if you find yourself dating a woman who owns or aspires to own one of these run away!

Following on from spring/summer 2011's sell-out acetate shopping bag (pictured below),Jil Sander is now flogging a glorified brown paper lunch bag for a whopping £185. Yip like I said this womans a bloody genius. She did this last year and they bought them and now she is doing it again and they are buying them again. I am guessing she spends the other eleven months of the year counting her money.

Can you imagine some poor hard working bloke getting home from a hectic day at the office and asking his wife what she did for the day. "I went shopping dear and guess what I bought?". What happens next could understandably be called justifiable homicide.

The bag, which is made of '100 per cent coated paper' and features stitched seams, was carried by office-ready male models during the designer's autumn/winter 2012 menswear show in January, and has proved such a hit that it's been selling out all over the world.

Independent London boutique LN-CC is the only UK stockist of the bag and has already sold out of their stock quota of the medium-sized version just three weeks after it first went on sale. Similarly, it's no longer available on Jil Sander's official ecommerce site, and the brand was reportedly forced to ask for stock back from outside retailers as they were running low. But, you can still pick up the smaller version; although it will still set you back £175.

There's a more luxurious leather version too, but you'll be left with little change from £500. Alternatively, you could fashion your own using a McDonald's takeaway bag and a biro.

I suspect that the Chinese are going to have a field day making rip offs of this product.