Three Sheets Market Research

I think this is just brilliant. Three Sheets Market Research is a company that does market research into how consumers deal with products when they are drunk. Think about it who hasn't tried to send an sms while intoxicated or order fast food at two in the morning shit faced with a bad case of the munchies.It’s a fact that 20% of all online shopping happens after midnight. It’s a fact that university students spend 75% of their time using smartphone apps drunk at parties. It’s a fact that the inebriated find it difficult to complete simple tasks, like remembering their passwords, clicking web site buttons and spelling their name. Millions of customers every year are performing these and similar activities in every market, across every demographic, using an endless number of products and services. What do they all have in common? Two very important things. They are all being ignored by market researchers. And they are all very drunk. Following the release of Windows 8, Three Sheets Market Research wasted no time in trying out Microsoft’s new operating system on a drunken subject.

Jennifer, a 40-year-old mother of 2, is an active consumer of PCs,software and alcohol. She agreed to sit down with Three Sheets Market Research the afternoon following the product’s launch to share her thoughts on Windows 8, all while imbibing several rounds of her favorite tequila. Windows 8 can initially prove tough for consumers to use when sober, so it’s no surprise that getting hammered on tequila doesn’t make it any easier.

The good people at Three Sheets Market Research decided they’d give it a shot (or several shots, more accurately) by feeding tequila to an active computer user and self-described “cyborg”  and having her try out Windows 8. The results, needless to say, were rather blurry. In particular, Jennifer had a very tough time finding a cute dog picture on her hard drive and would frequently bang on her keyboard’s escape key hoping to return to a start menu. When asked if she knew how to go on the Internet with Windows 8, she merely said, “PFFFFFT!” and started laughing uncontrollably. All in all, Windows 8 doesn’t seem to be a good operating system for the heavily inebriated. The full video is posted below.