Three Sheets Market Research

I think this is just brilliant. Three Sheets Market Research is a company that does market research into how consumers deal with products when they are drunk. Think about it who hasn't tried to send an sms while intoxicated or order fast food at two in the morning shit faced with a bad case of the munchies.It’s a fact that 20% of all online shopping happens after midnight. It’s a fact that university students spend 75% of their time using smartphone apps drunk at parties. It’s a fact that the inebriated find it difficult to complete simple tasks, like remembering their passwords, clicking web site buttons and spelling their name. Millions of customers every year are performing these and similar activities in every market, across every demographic, using an endless number of products and services. What do they all have in common? Two very important things. They are all being ignored by market researchers. And they are all very drunk. Following the release of Windows 8, Three Sheets Market Research wasted no time in trying out Microsoft’s new operating system on a drunken subject.