Hardees raunchy advertising campaign

Hardee's is the fifth biggest fast food chain in the USA.  What I like about Hardees is that they have a kick ass advertising campaign which focuses on two things both guarenteed to appeal to men - sexy women and hamburgers. Their message is simple "Hot women eat at Hardees, hot women make out with Hardees hamburgers, if you eat at Hardees you will make out with hot women therefore you should eat at Hardees". You can't argue with that logic can you? I managed to track down a few of their commercials which make for some hot and steamy viewing. I really don't know why we are all s excited about Burger King coming to South Africa next year when we don't have Hardees.

Kate Upton, the sexy lass that graced the cover page of the Sports Illustrated Swimsuit Edition was chosen to smear burger all over her face as she rolls around in revealing clothing. A fairly demure-looking Upton whips off her headband after taking one huge bite into the bun and its contents, unleashing a mane of long blonde locks. The buxom star then begins sweating as she devours jalapeños peppers individually, leading to her untying her pink bolero and readjusting herself in a polka dot dress. Perspiration beads are visible as she fans herself off before tucking into more of her fast food purchase. The television advert is a little racy as she elevates her legs to reveal part of her derriere above her black stockings. Throwing her head back in enjoyment, Kate begins to receive attention from a male admirer in the adjacent vehicle although his girlfriend clearly isn’t impressed. She then climbs over to the front where she reaches for a refreshing beverage to cool her down, leaving her backside for all to see. The meaty delight spices up a classic by combining 'premium quality ingredients including spicy Santa Fe sauce, grilled onions, Pepperjack cheese and jalapeños to create a unique flavoured burger on a toasted sour-dough bun.' I got to be honest and say I got hungry just reading that last line.

Hardees then released this sexy commercial to unleash the Memphis BBQ Burger, a new “meat-on-meat” burger pairing saucy pulled pork with a classic charbroiled beef patty to create a match made in BBQ heaven. Smoked, pulled pork and a charbroiled beef patty come together in BBQ bliss with crispy onion strings, melting American cheese and Memphis-style BBQ sauce atop a sesame seed bun. I got to say that watching this commercial made me super hungry. Again I have to ask why we are all so excited about Burger King coming to our shores next year when we don't have Hardees?

This commercial was launched to promote Hardees latest offering called the French Dip Thickburger.