Hardees raunchy advertising campaign

Hardee's is the fifth biggest fast food chain in the USA.  What I like about Hardees is that they have a kick ass advertising campaign which focuses on two things both guarenteed to appeal to men - sexy women and hamburgers. Their message is simple "Hot women eat at Hardees, hot women make out with Hardees hamburgers, if you eat at Hardees you will make out with hot women therefore you should eat at Hardees". You can't argue with that logic can you? I managed to track down a few of their commercials which make for some hot and steamy viewing. I really don't know why we are all s excited about Burger King coming to South Africa next year when we don't have Hardees.