Candice Swanepoel adds banned in New York

South African supermodel Candice Swanepoel has called her latest ultra-hot shoe advertisement - which was banned in New York - "just another day in the office". Both the television and print adds were deemed to be "too sexy". We must live in a world gone mad because I really can't see much if anything wrong with these adverts other than one smoking hot South African babe.

Forget Lady Gaga's Fame Fragrance campaign (which sees the pop star nude with itsy-bitsy men running all over her body to cover her lady parts), Swanepoel's blue-lit advert resembles an orgy.

With luminous red lipstick, her hair pulled back and wearing nothing but black knee-high boots, Swanepoel walks into a dark room, sits down and watches people engaging in sex on multi-TV screens before joining the revelry.

If the suggestive music does not raise temperatures, the sight of Swanepoel writhing around in bed and then on a couch (in different Atwood shoes) with chiselled men will.

The New York Post reported that aside from the banner ad, which is also in September magazines, being banned by the Madison Avenue building which houses Atwood's store, even the PG version of the advert was considered too hot for New York taxis' rear-seat televisions.

Street wear brand Zoo York's advert featuring 20-year-old US model Kate Upton was banned by MTV and Adult Swim Network because of an "erect nipple" and some uses of profane language.

Shot by top fashion photography duo Mert Alas and Marcus Piggott, it will be making its debut this month in the September issues of Vogue, W, V Magazine and CR Fashion Book. The film, which is based on the theme, "the sex is in the heel," has been described by the designer in WWD as "sexually charged."