The epitome of tongue-in-cheek humour or the embodiment of everything that is wrong with over-sexualised advertising? A new Lynx advert entitled 'Clean Your Balls' has provoked that very question this month – with many campaigners coming to the latter conclusion. Personally I don't see what the big deal is. The three-minute commercial (below) has caused quite a bit of controversy. It features Australian pop singer and actress Sophie Monk taking on the appearance of a TV host selling the benefits of a new product – the Lynx buffer. "Balls – no one wants to play with them when they're dirty," she starts. "That's why you have to keep your balls clean".