"Milking", the new student-inspired internet craze

After planking and batmanning, the web world now has milking - a new internet craze sparked by a Newcastle student after he posted this video on his Facebook account. The craze that is 'milking', the act of buying milk and pouring over one's head in public ( seriously I couldn't make this up if I tried), has spread to Oxford, Edinburgh and other parts of the UK after a group of students in Newcastle posted a video of themselves performing the stunt online. Speaking to Cosmopolitan, Tom Morris, 22, one of the students behind the compilation video, said: ‘We were just in our kitchen talking about doing it outside Starbucks and thought it would be really funny." "We did that, uploaded the video to Facebook and got a load of likes. So then we thought why not just make a video?’