"Dumb Ways to Die" video the Gangnam Style of train safety

An internet advert called 'Dumb Ways to Die' has become the Gangnam Style of train safety campaigns, clocking up more than 8.5 million YouTube views and 13,000 odd comments. Dumb Ways to Die is a beautifully animated Melbourne Metro Trains transport safety ad which features colourful characters singing a catchy tune as they set fire to their hair, poke a stick at a grisly bear, get their toast out with a fork or use their private parts for piranha bait. The video is also designed to demonstrate the danger and stupidity of playing on train platforms, tracks and level crossings. The myriad of other dumb ways to die illustrate the stupidity of messing around with trains. The song is performed by Melbourne artist Tangerine Kitty, the song was produced by Cat Empire keyboards player Ollie McGill.