Snowboarders in bikinis in Siberia

The Sheregesh Ski resort in Siberia is trying to promote itself using scantily-clad snowboarders in bikinis. Sheregesh, where temperatures can reach -40C, is a former mining town named after the Sheregeshevy brothers, who struck iron ore there in 1912. It is trying to reinvent itself as a winter sports resort. Although it is an eight hour journey from Moscow, it can boast "the bestsnow in Russia", according to the World Snowboard Guide.