Kung Fu Bear

I got this thing at the moment for really great original adverts. This one is well worth a look. “Bear”, advertising John West Red Salmon, was released on November 20, 2000, quickly becoming known as the most downloaded and most forwarded tv advert online. It’s a British ad promoting a Heinz product, John West canned salmon, for the British market. The ad begins as a nature documentary, showing grizzly bears peacefully fishing in a river. Voiceover: “At the river mouth the bears catch only the tastiest most tender salmon, which is exactly what we at John West want.” Dave the fisherman runs up to the bear and engages in kung fu fighting. The bear delivers a kick or two to the man’s crutch. Dave calls out, “Oh look – an eagle!” With a kick to the bear’s crutch he takes off with the fish.