Interactive billboard in Cape Town actually grows it's own beard

If you happen to be driving past the Corner of Church and Buitensingel Street in Cape Town keep an eye out for the 6 meter high Bronx Men’s Shoes billboard. Believe it or not over the next couple of weeks the billboard will actually grow it's own beard. The billboard infrastructure was built with ropes, digital servo motors and Facebook integration so that when someone ‘likes’ the Facebook page the beard will keep growing.Thats a pretty nifty idea so go on and click the button and make a contribution!