How embarrassing is this?

How embarrassing is this? A 52-year-old became wedged as he put his head into a garbage can to try and retrieve an object, thought to be a cigarette, from inside. Police, fire crews and an ambulance rushed to the scene in Aberdeen, Scotland,where crowds had gathered to watch the bizarre rescue unfold. Fire crews spent 15 minutes cutting the top off the 4ft high bin with a high-powered saw normally used for cutting people out of vehicles. He was then taken to Aberdeen Royal Infirmary, where he was treated for cuts to his face before being discharged. Ian Anderson, a bar worker at nearby Archibald Simpson's pub, said the rescuehad amused locals and visitors to the city.No kidding!