"Set Yourself Free" The Best (Worst?) PSA of All Time

According to their website, the Learn for Life Foundation of Western Australia is a non-profit organisation promoting the importance of education for people of all ages. Their brand new video commercial called "Set Yourself Free" shows just what might happen if you ditch school. As public service announcements go, this one definitely takes an unexpected turn about halfway through, and goes where most PSAs do not. Tell us, would this have kept you from playing hooky in school? Is that even the actual point of this, or do you think it's a spoof on serious PSAs? Either way, is the ad effective, funny or just wrong?