Baffled by wine buffs?

This shouldn't have come as a surprise to anyone. If there is one industry that is out of touch with its customers it's the wine industry. A study in the UK has found widespread bewilderment among wine drinkers at the "pompous"terms used by producers, retailers and critics to describe how a bottle tastes. Apparently more than half of wine drinkers who took part in the survey (55 per cent to be exact) said the descriptions given to wines failed to help them get an understanding of the flavour. They were given a list of 43 words and phrases used to describe different wines and were asked to identify the five they found most and least helpful in conveying the drink's taste.